TIER partners with micro-mobility safety app Busby to create rapid response system for riders involved in incidents
28 January 2021 – TIER, Europe’s leading e-scooter operator, has partnered with micro-mobility safety app Busby to create a rapid response system for riders involved in incidents on the road. The feature is the latest in a series of initiatives introduced by TIER to improve safety standards and protection for riders and other road users.
Liverpool-based start-up Busby works by using the sensors in a rider’s phone to monitor their movement on the scooter. If a TIER rider is subsequently involved in an incident, such as a crash or a fall, the app begins a 30-second countdown to allow the rider to move or respond. If no movement is detected, the rider’s location will be sent to their emergency contact and to TIER’s local city team who can investigate and arrange help as quickly as needed.
Alongside the primary purpose of the app, the partnership offers several other features, including the Busby Flare, which allows riders to contact nearby users or repair shops in the event of needing assistance while out on the road. TIER users will also be connected to Busby’s RoadRadar feature, which sends an audible notification to nearby vehicle drivers (who use the Busby app) that a TIER rider is close to them, encouraging the driver to take extra care.
The partnership will also see Busby share its anonymous data with TIER on routes that have been identified as more hazardous. This data will support TIER’s decision-making on recommended routes to riders and ensure that danger zones, such as areas with potholes, are avoided. Busby and TIER will also share this data with local government and other authorities to help identify required road improvements.
The partnership comes just two months after TIER launched its UK & Ireland Safety Board, with independent experts meeting regularly with the aim of raising the bar for safety standards across the e-scooter sector. TIER also recently partnered with the AA’s DriveTech to create the TIER Ride Safe School, which offers the first ever e-scooter theory test.
Fred Jones, TIER General Manager, UK and Ireland said: “Safety is at the heart of everything we do at TIER and we are constantly working on new features, and looking for industry-leading partners, which can offer more protection for our riders.
“It is fantastic to be partnering with Busby and it means that our riders can have the peace of mind that they will get rapid assistance in the unlikely event that something goes wrong.”
Kirk Ryan, Co-founder and Commercial Director, Busby said: “Every year there are tens of thousands of incidents involving cyclists on the UK’s roads. As electric scooters become more prevalent in the UK, and across the world, we want people to be as safe as possible when riding. We’re excited about partnering with Tier to help make their riders and the roads safer for everyone. We’ve worked closely together and are confident that our partnership will help protect people worldwide.”
About TIER Mobility
TIER Mobility is Europe’s leading provider of micro-mobility with a mission to change mobility for good.
The company is a driving force behind the change in the transport sector, which aims to significantly reduce car traffic in cities by providing people with a wide range of electric vehicles.
As part of its commitment to sustainability, the company has adopted the United Nations’ Sustainable Development Goals (SDGs) as a guiding framework and has set a clear agenda for reducing and offsetting emissions. As a result of these measures, TIER Mobility has been a climate-neutral company since January 2020.
TIER Mobility operates in 85+ cities in ten countries. The company is headquartered in Berlin and employs about 900 people, with over 30 in its London base, including the British CFO and COO. Founders of the company are Lawrence Leuschner, Matthias Laug and Julian Blessin.
The company’s investors are SoftBank Vision Fund 2, Mubadala Investment Company’s financial investment arm, Mubadala Capital, Northzone, Goodwater Capital, White Star Capital, Novator, RTP Global, Speedinvest and many more. In addition, there are selected business angels and individual investors like Formula 1 World Champion Nico Rosberg.
Busby, the mobile phone sports safety app includes sensor technology that senses a crash or other unusual movement. The app has continued to grow in popularity and is used internationally by walkers, runners, cyclists, skiers etc.
Available to download on iOS and Android, Busby, after sensing an unusual movement, will begin a countdown after which it will send the users exact location to their emergency contact, unless the countdown is deactivated.
The team are also due to unveil their latest app, Road Radar, which will provide road users with the same protection.
Busby was founded by Liverpool friends: Kirk Ryan, James Duffy and Barry Green.
More information can be found at www.busby.io