TIER joins new EU association Micro-Mobility for Europe



TIER joins new EU association Micro-Mobility for Europe

TIER joins forces with seven competitors to form new coalition, creating one voice for providers of shared micro-mobility solutions to transform urban mobility in Europe. 

E-scooter operators have come together to form a new coalition, Micro-Mobility for Europe (MMfE), which launched officially February 2nd. Comprised of eight founding members*, the coalition aims to contribute to the development of a coherent policy framework in Europe that will ensure micro-mobility solutions flourish in European cities and support the rapid transition to zero-emission urban mobility.

At the forefront of the digital and transportation revolutions , members of MMfE work to address issues like congestion and the tailpipe emissions associated with urban travel, together with the cities in which they operate, to ultimately transform urban mobility. For Europe to meet its ambitious emissions targets, more will need to be done at a sustained pace. 

Jinél Fourie, Head of Public Policy of TIER, said: “Having had experience in operating shared micro-mobility in Europe for several years within a variety of regulatory frameworks, we are well placed to have a voice in EU policy-making. EU-wide regulation will enable European cities to optimise the benefits of shared micro-mobility, as they transition to more sustainable modes of transport.

“We look forward to engaging with EU institutions to drive positive change in urban mobility, particularly when it comes to decarbonisation, road safety, and rethinking our transport networks to stimulate car-free travel.” 

Members of MMfE operate in over 20 EU countries across more than 100 European cities. More and more local authorities are working to integrate micro-mobility into their transportation ecosystem. The data generated by micro-mobility providers helps cities to better understand, regulate, and plan for traffic flows, use of public infrastructure and space as well as necessary changes to improve road safety and mobility services in line with future mobility needs. 

The launch of this coalition addresses a gap in the representation of the industry in the transport and mobility policy discussions, and will provide the views, expertise and experience of the shared micro-mobility industry. MMfE have identified urban mobility, data governance and circular economy as their top priorities to ensure that shared micro-mobility is an integral part of EU policy developments in the coming years. Following the publication of the EU’s Sustainable and Smart Mobility Strategy and given the changes in mobility the pandemic has triggered, Micro-Mobility for Europe is eager to engage with the Commission and EU policy makers to contribute to Europe’s recovery efforts as well as the green and digital transitions.

*: 1 Bird, Bolt, Dott, FreeNow, Lime, TIER, Voi, and Wind.