TIER introduces new pricing model for London to discourage reckless riding and save people money
June 4, 2021
- TIER will introduce Safety Pricing for upcoming London trial - meaning riders won’t be charged when e-scooters are stationary, for example at traffic lights
- Feature is first-of-its-kind for an e-scooter operator and is designed to deter reckless riding (e.g. mounting pavements to bypass traffic lights) while also saving riders money
- Another safety initiative for London will see TIER tackle illegal e-scooter use by offering private owners the chance to trade in their vehicles in exchange for ride credit
London, June 4, 2021 – One of London’s chosen e-scooter operators TIER is rolling out a new pricing model for the upcoming trial in the capital, designed to tackle reckless riding. TIER will introduce Safety Pricing - a first-of-its-kind feature for an e-scooter operator, which doesn’t charge riders when vehicles are stationary during trips.
Typically, e-scooter riders are up against the clock when they use an e-scooter because they are charged by the minute. Now, by not charging riders for the time they spend in traffic, or waiting at traffic lights, TIER aims to discourage an urgent or reckless approach to riding, and prevent behaviour such as mounting a pavement to bypass traffic lights. The policy will also see TIER give riders a free minute at the beginning of each trip, so that they can put on their helmet and plan a safe route at no cost before setting off.
As another safety initiative for London, TIER will tackle illegal e-scooter use by offering private owners in the capital the chance to trade in their vehicles to be recycled or repurposed in exchange for ride credit with the company. The scheme, which will be running in London when the trials commence on 7 June, will give private e-scooter owners the opportunity to enjoy riding e-scooters safely without breaking the law and risking hefty fines or losing their driving licence.
TIER will offer to collect e-scooters from private owners and take them away to be recycled with a local recycling partner or repurposed through a charity or social enterprise in another TIER territory where private use is legal, depending on the condition of the vehicle. In exchange, they will be given TIER e-scooter ride credit equal to their vehicle’s value, up to £150, allowing them to use the company’s rental e-scooters dotted around the city. Owners will be asked to show proof of purchase when exchanging their vehicle, and will need to pass TIER’s AA Ride Safe School, which includes the industry’s first ever e-scooter theory test.
Fred Jones, VP and Regional Manager for Northern Europe at TIER, said: “TIER’s mission is for shared, electric micro-mobility to deliver on its potential to make our towns and cities less polluted and congested. We will not pursue that mission at the cost of making our cities less inclusive or less safe.
“During the London tender process, TfL recognised our commitment to safety and we aim to deliver on this. By introducing our Safety Pricing feature and private e-scooter exchange scheme for the launch in June, we are already enabling far more responsible e-scooter use in London. Working with TIER Safety Board members such as London Vision and Transport for All, we will keep listening to the concerns of the public - especially people with sight loss and other disabilities - and develop solutions that benefit everyone in society.”
TIER is Europe’s largest e-scooter operator, serving over 100 cities across 12 countries, and is renowned for its pioneering approach to safety, its ability to ensure orderly parking and its unrivalled sustainability credentials. TIER e-scooters come with various industry-leading safety features which minimise the risks to riders and the public, including indicator lights, shock absorbers and the largest front wheel in the market. They also have triple brakes and a double kickstand which see TIER lead the sector when it comes to stopping-distance and wind topple tests.
About TIER Mobility
TIER Mobility is Europe's leading shared micro-mobility provider, with a mission to Change Mobility for Good. By providing people with a range of shared, light electric vehicles, from e-scooters to e-bikes and e-mopeds, powered by a proprietary Energy Network, TIER helps cities reduce their dependence on cars. Founded in 2018 by Lawrence Leuschner, Matthias Laug and Julian Blessin, TIER is headquartered in Berlin and currently operates in 150+ cities across 16 countries in Europe and the Middle East. With a focus on providing the safest, most equitable and most sustainable mobility solution, TIER has been climate neutral since 2020.
TIER’s investors include SoftBank Vision Fund 2, Mubadala Capital, Northzone, Goodwater Capital and White Star Capital. For more information, please visit tier.app.