TIER appoints Manuel Arauco as new Country Manager for Spain

February 16, 2022

  • Manuel will lead the expansion in the Spanish market of Europe's leading shared micro-mobility provider.
  • Manuel has extensive experience in both launching startups from pre-seed stage and working in large listed companies such as Just Eat or Accenture Strategy.

Wednesday 16th February, Madrid – TIER Mobility, the European leader in shared micro-mobility, has appointed Manuel Arauco as its new Country Manager with the aim of leading TIER's entry into Spain.

Before joining TIER, Manuel worked in both startups and large listed companies such as Just Eat and Accenture Strategy. At Just Eat he led the Commercial Growth team for South East Europe, managing 7 countries including Spain.

He also has extensive experience in the technology sector, where he has worked in the launch and international expansion of startups from pre-seed stage. In this sense, Manuel worked as COO at Ona, a startup in the restaurant sector where he contributed to closing its Seed round and started operations in France, Switzerland and Portugal. He was also Country Manager at Helpling in Spain, a Rocket Internet accelerator startup dedicated to home cleaning services.

Manuel Arauco, TIER's Country Manager in Spain, said: "I am very excited to join TIER. It is a great project with a world-class team. TIER was born in 2018 betting on a model based on collaboration with public administrations with the aim of reducing cars in cities and contributing to making urban mobility more sustainable, safe and efficient. And this is the same path we are going to follow in Spain".

Born in Bolivia, Manuel is based in Spain, where he graduated in Business Administration with a major in Finance from IE University and also participated in an exchange programme with Nanyang Technological University in Singapore.



TIER Mobility is Europe's leading shared micro-mobility provider, with a mission to Change Mobility for Good. By providing people with a range of shared, light electric vehicles, from e-scooters to e-bikes and e-mopeds, powered by a proprietary Energy Network, TIER helps cities reduce their dependence on cars. Founded in 2018 by Lawrence Leuschner, Matthias Laug and Julian Blessin, TIER is headquartered in Berlin and currently operates in 250+ cities across 22 countries in Europe and the Middle East. With a focus on providing the safest, most equitable and most sustainable mobility solution, TIER has been climate neutral since 2020.

TIER’s investors include SoftBank Vision Fund 2, Mubadala Capital, Northzone, Goodwater Capital and White Star Capital. For more information, visit www.tier.app.