TIER unveils bespoke in-app test to tackle ‘drink-riding’

August 19, 2022


TIER, the world’s largest shared micro-mobility provider, has unveiled its latest industry-leading safety feature, an in-app accuracy test to deter riders from drink riding and to point them towards an alternative form of transport if they have been drinking alcohol.

The test - which is now available for iOS riders in some of TIER’s operating cities - has been developed following research conducted by the behavioural and insights consultancy innovationbubble to make sure that it bespokely addresses the behavioral changes that occur when alcohol is consumed.

Designed to encourage riders to check their sobriety, the test asks them to match the angle of their phone with an angle displayed on a screen. The rider will be asked to do this three times within a set time frame. If a rider passes all three screens within the allotted time frame, they will be able to take a TIER and if they fail, riders will be encouraged to use an alternative method of transport, providing reassurance that they will ride safely and responsibly.

The test is just the latest innovative safety feature TIER has introduced into its app to encourage responsible riding and follows TIER’s partnership with the ride-hailing app FREE NOW which directs riders to book a taxi via the app if riders confirm they have been drinking. TIER has also already introduced its industry-first Safety Pricing feature, which means riders in London are not charged when vehicles are stationary during trips, further discouraging reckless riding like speeding through red lights. Alongside in-app features, TIER e-scooters come with various leading safety features, including indicator lights, shock absorbers and a large front wheel.

TIER plans to support riders who fail the game by integrating the links of taxi companies or public transport options into the ‘fail screen’ of the app. The app could be integrated with a local taxi company and public transport authority, for example, to link riders to these services directly.

Kate Barnes, Head of Safety and Inclusion at TIER said: “The safety of our riders and other road users is always our number one priority at TIER. By working with behavioural experts, our new in-app test provides yet another way to help riders stay safe.”